Missing products or misplaced products on the shelves.

Count of product facings at eye-level and competitor facings on each shelf.

Share of shelf for the Alpine Group products.

The visual appeal of a well-stocked shelf is hard to beat!Īlpine Group puts a lot of effort in keeping the shelf displays updated and well-stocked with energy bars and superfoods and having adequate product facings (number of products and their orientation on the shelf).Īlpine Group also tracks the following three key metrics for planogram compliance in the primary aisles where its most popular brands are placed. To attract customers, it’s critical for Alpine Group to maintain a good share of its products on the main displays in the NTO stores. It shows exactly where specific products are placed. The data model supports all these use cases for Alpine Group, so it’s time for Dorothea to get busy.Ī planogram is a visual merchandising mechanism.

Surveys: Alpine Group collects insights on their business and customer satisfaction and conducts surveys with store managers and buyers.

Orders: Field reps capture orders for products when they visit NTO stores so that the right products are always available on the right shelves.

Promotions: For increased sales at stores and to establish closer relationships with customers and channel partners, Alpine Group runs promotions at the NTO stores.

Planograms: Sales managers at Alpine Group use planograms to keep close track of how products are placed and arranged at the primary display locations such as refrigerators and shelves.Before she proceeds further, she wants to know what other aspects of the business are critical to Alpine Group’s growth.Īfter running through the company’s reports and meeting with some executives, here’s what she finds out. Dorothea has set up the stores and products, and related them to each other.

What is a planogram in retail